Marketing is a core aspect of property management that increases the visibility of your rental property when you’re trying to attract tenants and reduce vacancies. However, you can’t just post your rental listing and expect results.
Like all marketing campaigns, it needs to be planned, researched, and properly executed. Otherwise, your strategy won’t be effective, and you’ll have wasted time and money. We at Renters Place don’t want that for you, so we’re imparting some basic practices you should do to see results for what you worked for.
Key Highlights:
- Effective rental marketing in Tulsa requires planning, research, and execution to attract tenants and minimize vacancies.
- Analyzing comparable properties helps landlords set competitive rental prices and refine their marketing strategies.
- High-quality photos and clear, compelling descriptions significantly increase listing visibility and renter interest.
- Posting listings on multiple platforms, applying SEO principles, responding quickly to inquiries, and offering virtual tours improve exposure and leasing speed.
- While landlords can market properties on their own, hiring a professional property manager provides expertise, saves time, and offers a stress-free way to secure qualified tenants.
Check Similar Properties Near You
The rental market is a competition, and the properties with the best prices and offerings often win. By researching similar properties, you can make informed decisions and adjust your strategies accordingly. You can set a fair market price that attracts tenants without sacrificing your investment property’s value. Other landlords and property managers do the same, which means you’ll be at a disadvantage if you don’t.
Use High-Quality Photos
Just as you would be suspicious of online products with blurry images, potential tenants would also ignore your rental listing if you don’t use high-quality photos. If you have basic photography knowledge, some smartphones are capable of producing good photos. However, you might still be better off hiring professional photographers, since they can shoot better photos that highlight the best qualities of your rental property.
Write Clear and Compelling Descriptions
Tenants immediately want to know whether a rental can provide what they want and need. Always assume that potential renters have short attention spans, and if they don’t see key features in the title, they will look for other listings that do. You can add other details in the description, such as upgrades, nearby attractions, and services you might offer.
Cover the Necessary Platforms
With many renters now looking online, your best bet would be to post your rental listing on multiple platforms to maximize your exposure. Consider which social media platforms would best reach your target audience. Adults, for instance, would typically look through the Facebook marketplace, whereas young renters might lean more towards Instagram. Don’t forget popular rental listing platforms like Zillow, Apartments.com, and more.
Apply SEO Principles
This might be a little more complicated, but search engine optimization is the means to improve your listing’s visibility by achieving a high ranking. This can be achieved by using keyword research, content optimization, and technical improvements. Including the words tenants most often search for in your title will boost online exposure. If you don’t want to pay for targeted ads, this is how to improve your post's visibility organically.
Respond to Inquiries Quickly
Fast responses make all the difference between finding tenants and losing them to your competition. Their attention will go to the first response they receive, so even a delay of just an hour can cost you a prospective renter. Always check the platforms you post on, or at least your notifications. If you can’t do so consistently, hire someone who can.
Offer Virtual Tours
People are understandably busy, and some of the potential tenants you can attract may not even be in the same state. This is where virtual tours or walkthroughs become crucial. Through videos or interactive virtual spaces, a tenant can view and assess the space without attending in-person open houses. This convenience alone can make more tenants consider your property.
Can I Market My Property On My Own?
Absolutely. Marketing is a concept that anyone can learn, one strategy at a time. It may take some time and a few trial-and-error attempts, but it can be done. The question is not whether you can do it successfully, but whether you have the time to handle it.
It can take a lot of your time, and if you have more than one tenant, you might neglect existing renters and your rental property. Just based on the list above, you can already tell how tedious it will be, and because all your efforts will not guarantee a tenant, it is exhausting.
One big factor in how fast you can rent your property is the location’s rental demand. With high demand, you might not need to market your property for long. But with few renters looking to live in the area, it can take weeks or even months to find a suitable tenant.
Should I Hire a Professional?
Even if you know how to market your property, hiring a professional gives you an edge in the rental market. Property management services, for instance, include everything you could need to find a tenant who’s a great fit for your rental.
If you decide to hire a professional property manager, do your research to understand what comes with their services. Companies like Renters Place can help you with the various marketing needs, including leasing. Hiring an expert in the field is a stress-free way of finding tenants.
Rental Property Marketing FAQs
Why is marketing important for rental properties?
- Marketing increases your rental’s visibility, helps attract qualified tenants, and reduces vacancy time. Without a clear strategy, listings can get overlooked in a competitive market.
Where should I post my rental listing?
- To maximize exposure, list your property on multiple platforms, including Zillow, Apartments.com, Facebook Marketplace, and social media platforms that match your target audience.
Are virtual tours necessary for marketing rentals?
- Virtual tours are highly effective, especially for busy or out-of-state renters. They allow prospects to view the property remotely and can increase serious inquiries.
What should I include in my rental description?
- Focus on key features upfront, such as bedroom count, upgrades, amenities, and nearby attractions. Clear and concise descriptions help renters quickly decide if the property fits their needs.
What Renters Place Can Offer
Our company can conduct property analysis, execute a 7-point marketing plan, host property viewings, go through a 15-point tenant screening process, lease new tenants, and organize move-in inspections.
It’s everything you need for a seamless transition. With our effective and streamlined process, you can see profits and reduce vacancy quickly.
It’s an opportunity worth looking into, so contact us today to learn more about our services!
